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Nike’s Colin Kaepernick Ad reactions range from support to outrage



1. Nike ad starring Kaepernick sparks outrage

Nike unveiled the latest iteration of its long-running “Just do it!” campaign, and indicated Kaepernick,  the NFL quarterback who sparked a national controversy by kneeling during the national anthem,  will be one of the faces of the effort.

2. Kaepernick ads spark boycott calls

The ad revived a raging debate in the United States that started in 2016 when Kaepernick, then with the San Francisco 49ers, began kneeling during the playing of “The Star-Spangled Banner” to protest multiple police shootings of unarmed black men.

3. People are destroying their Nike gear

While some fans praised Kaepernick and other players who joined him in kneeling as patriotic dissenters, critics blasted the protesters as ungrateful and disrespectful.

Protesters burned their Nike shoes, investors sold shares and some consumers demanded a boycott after the footwear and apparel maker launched the campaign. 

4. “Just Blew It,”

Some who were offended by the choice posted social media pictures of Nike shoes they had set on fire or socks with the Nike swoosh cut out.

5. NFL Backs Nike’s Colin Kaepernick Ad

The NFL, which gave in to pressure from Trump and ordered players not to kneel on the field during the anthem, nonetheless praised Kaepernick.

“The social justice issues that Colin and other professional athletes have raised deserve our attention and action,” said Jocelyn Moore, the NFL’s executive vice president of communications and public affairs.

6. Still Without a Team

After his protests, Kaepernick could not find a job for the 2017 season and sued the National Football League, accusing owners of colluding to blackball him. He is still without a team

7. Nike stock reacts to the ad campaign response

In the immediate backlash against the campaign, Nike shares fell nearly 4 percent at one point closed down 3.2 percent.

Calls for a boycott fed social media buzz about the campaign. There were 2.7 million mentions of Nike over the previous 24 hours, an increase of 135 percent over the previous week.

8. Trump: ‘terrible message’

“I think it’s a terrible message,” President Donald Trump, speaking to The Daily Caller, said of Nike using Kaepernick to commemorate the 30th anniversary of its “Just Do It” campaign. “Nike is a tenant of mine (in a building at 6 East 57th St. in New York). They pay a lot of rent.”

9. Trump: “It is what this country is all about”

Trump said he doesn’t like Nike’s decision but also respects the company’s right to hire the spokesperson it chooses.

“As much as I disagree with the endorsement ” Trump said. “In another way, it is what this country is all about, that you have certain freedoms to do things that other people think you shouldn’t do, but I personally am on a different side of it.

10. Serena Williams backs Nike’s controversial ad

Williams, who is sponsored by Nike, called their decision a ‘powerful statement to a lot of other companies’.

Serena:”He’s done a lot for the African-American community, and it’s cost him a lot. It’s sad. But he continues to do the best that he can to support.”

11. Big & Rich’s John Rich Blasts Nike

Country singer John Rich, one half of the duo Big & Rich, took to Twitter on Monday to criticize Nike:

 12. Ahmadinejad backs Kaepernick!


Even former Iranian President Mahmoud Ahmadinejad weighed in, tweeting: “The #NFL season will start this week, unfortunately once again @Kaepernick7 is not on a NFL roster.”

13. Nike is seen as winning in the end

Nike’s “Just Do It” campaign is a Madison Avenue cornerstone. It launched in 1988 with ad agency Wieden + Kennedy, and has been seen as a way to urge consumers from all background to get more involved with sports, athleticism and staying in shape.


14. Not The  First controversy

In 1995, for example, Nike looked to its “Just Do It” slogan to raise awareness of women’s rights in sports. That same year, the company featured Los Angeles marathon runner Ric Munoz, who was HIV positive.


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