10. Coors Light (USA) – International beer volume market share: 1.3%
Coors Light is the leading brand of the Coors Brewing Company. It’s light and refreshing, with a 4 percent alcohol content. The very low-calorie beer was able to ride the health trend of baby boomers when it was launched in 1978. The beer is most popular in the USA, Britain, and Canada, but Coors has also tried to spread internationally. In 2008, its owner, Molson Coors, made Molson Coors International, that has concentrated on the Asian market.
9. Brahma (Brazil) – International beer volume market share: 1.5%
Brahma is the most famous beer in Brazil. The pale lager comes in two main variants: Brahma and Brahma Chopp. Beer review site RateBeer describes its taste as having “the classic mouthfeel of a lager, a strong body flavor, neutral odor.” Brahma was founded back in 1888 by Companhia Cervejaria Brahma, but today it is owned by Anheuser Busch InBev.
8. Harbin (China) – International beer volume market share: 1.5%
Harbin is the oldest brewery in China. The light, refreshing lager is best-served ice cold. The 4.8% abv lager is the most popular in Northeast China, where it comes from, and like most of the beers on this list, it now belongs to the biggest beverage company in the world, Anheuser Busch InBev.
7. Heineken (The Netherlands) – International market share of beer volume 1.5%
Founded in 1864 by Gerard Heineken in The Netherlands, the Heineken brand has built itself up to become one of the leading top lagers on the market. The beer’s popularity is due to its light, slightly sweet taste. Its abv is 5 percent. Heineken is known for its creative marketing campaigns. In 2015, it became only the second company to pick up the Creative Marketer of the Year award twice. In its latest effort, Moderate Drinkers Wanted, Heineken promotes individuals to consume less of the product.
6. Yanjing (China) – International beer volume market share: 1.9%
According to Bloomberg, Yanjing was first made only in 1980.
In 1995, Yanjing was given the honor of becoming the official beer of China, which meant that it has been served at the official state building the Great Hall of the People from February of that year. The 6th biggest selling beer in the world remains owned by the Beijing Yanjing Brewery Co. It’s pale, comes along with a thick head of white foam, and has a faintly bittersweet flavor, according to RateBeer.
5. Skol – International beer volume market share: 2.1%
Skol lager was made by a combination of British, Canadian, Swedish, and Belgian breweries in 1964 with the express intention of becoming an international beer brand. The pilsner’s alcohol strength fluctuates around the world but frequently stands at 2.8%; which makes it one of the lightest beers on the list. It partly owned by Carlsberg, Anheuser Busch InBev, and Unibra.
4. Budweiser (USA) – Global beer volume market share: 2.3%
Budweiser’s Super Bowl ad this season starred Dame Helen Mirren.
Probably the best-known beer brand in the Anglosphere, Budweiser is a classic American lager known for its amber color and refreshing taste.
It had been introduced into the US in the mid-1800s by Anheuser-Busch after the brewery’s founders observed the lager-making methods which were popular in Europe.
It has since spread to over 80 markets worldwide, but in various markets around Europe, the company isn’t permitted to use the name Budweiser because of a legal dispute with Czech brand Budejovicky Budvar, which also calls its beer “Budweiser.”
3. Bud Light (USA) – Global beer volume market share: 2.5%
Regardless of Budweiser’s popularity, its younger, weaker sibling, Bud Light, actually has a larger share of the international market.
The American beer first arrived in 1982. The signature blue-branded beverage is brewed for a longer time than Budweiser, but contains less glucose, giving the beer a lower calorific content than Budweiser and an ABV of 4.2%.
2. Tsingtao (China) – Global beer volume market share: 2.8%
Tsingtao, frequently served in 640-milliliter bottles along with a glass of ice, is a very common sight across China. The hoppy-tasting pale lager comes from the Tsingtao Brewery Co.
It had been set up by German settlers in Hong Kong in 1916. From its inception, the beer focused on becoming an international brand.
In 1972, Tsingtao was introduced to the US, in which it became the highest-selling Chinese beer in the country. Tsingtao’s percentage share of the world beer market has been growing by at least 0.1 percentage points every year since 2009.
1. Snow (China) – Global beer volume market share: 5.4%
Despite earnings being almost exclusively restricted to one nation, Snow is the most famous beer on the planet.
Unsurprisingly, that nation is China. Its sales volumes have exploded by 573% since 2005, when it was only the 11th highest-selling beer in the world, according to Bloomberg.
The 4% abv lager is a joint venture between SABMiller and China Resources Enterprise.
The taste is described as “quite watery” and “extremely carbonated” from RateBeer. It became popular in large part due to its low cost. In China, a liter of Snow sells for around $1, according to Quartz.
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